Ambient scenting established itself as one of the most dynamic sectors in the wellness and décor market. The search for unique olfactory signatures that convey personality and style became a priority for homes, offices, hotels, and commercial establishments.
AromaPlan, a leader in this segment, stands out by combining innovation, sophistication, and sustainability to create fragrances that go beyond a pleasant scent: they tell stories, evoke emotions, and transform spaces into true sanctuaries of comfort and elegance.
Based on sales data, AromaPlan compiled a ranking of seven fragrances that stood out in 2023, 2024, and the first half of 2025. Each one offers a unique sensory experience—whether through a distinctive blend of notes or by reflecting consumer trends such as sustainability, minimalism, and the pursuit of emotional comfort.
Dubai: First half of 2025 (1º), 2024 (1º), 2023 (3º)
Dubai has become the fragrance that best embodies today’s desire for a fusion of luxury and freshness. Citrus top notes—grapefruit and lemon—gain vibrancy with the spicy touch of white ginger and pepper, paving the way for an enchanting floral heart of lavender and jasmine. Finally, a woody base (vetiver, amber) reinforces the feeling of sophistication and longevity.
Why is it a hit? Dubai’s “sensory journey” evokes the atmosphere of an upscale destination, providing an immediate escape from everyday life. Moreover, its versatility appeals to both those who want a cozy home ambiance and businesses looking to impress clients with a premium experience.
Lifestyle: First half of 2025 (2º), 2024 (1º), 2023 (1º)
Lifestyle Air surprised the market by winning over those who seek a “clean” and multipurpose aroma. The combination of plum with light citrus notes at the top, blended with jasmine, violet, and lavender at the heart, creates a delicate balance between freshness and femininity. The base of sandalwood and musk completes the composition, resulting in a scent that adapts well to various spaces, from large rooms to compact environments.
What explains its success? The growing trend of minimalism and the preference for uncluttered environments make Lifestyle Air a favorite in home offices and shared spaces. It also attracts consumers who appreciate a sophisticated yet airy atmosphere.
24 Knights: First half of 2025 (3º), 2024 (5º), 2023 (4º)
Inspired by the signature scent of the W. Hotel, 24 Knights features a refined blend of lemon, lemongrass, and freesia at the top, followed by a floral heart featuring rose, lavender, and jasmine. The base of cedar and musk creates a modern, sophisticated aura that lingers throughout the day.
What makes this fragrance stand out? 24 Knights is perfect for those who want to bring an urban-chic atmosphere into their space. Its connection to high-end hospitality makes it an excellent choice for creating luxurious yet welcoming environments.
Santal: First half of 2025 (4º), 2024 (6º) e 2023 (6º)
Belonging to the Woody olfactory family, Santal opens with top notes of orange peel and eucalyptus, creating a citrus explosion that energizes and refreshes. The orange peel brings a touch of joy and liveliness, while the eucalyptus offers a green freshness. At the heart of Santal, we find the luxurious softness of cashmere, an aroma that evokes comfort and sophistication. White flowers add a touch of purity and elegance, while the sprinkled cinnamon brings a spiced warmth, creating a perfect balance between coziness and refinement.
Concluding the journey, the base notes of vanilla and creamy amber reveal the true depth of Santal. Vanilla, with its sweet and inviting aroma, harmoniously intertwines with creamy amber, providing a sense of warmth.
Santal is the perfect choice for those seeking a sophisticated and welcoming fragrance.
Baccarat Rouge: First half of 2025 (5º), 2024 (9º) e 2023 (3º)
Classified in the Oriental family, this fragrance is a celebration of sophistication and sensory complexity, perfect for those seeking a unique olfactory signature. Baccarat Rouge begins its olfactory narrative with top notes where saffron, with its luxurious and slightly spicy character, takes center stage. Accompanied by bergamot, whose citrus freshness lights up the composition, and jasmine, with its unmistakable floral delicacy, the perfume immediately establishes its unique and memorable presence.
At the heart of the fragrance, amberwood stands out, providing a warm and enveloping sensation. Rosewater, with its romantic softness and purity, blends with ambergris, bringing a maritime dimension. The base notes of Baccarat Rouge are a journey to the heart of the earth. Fir resin, with its woody and balsamic fragrance, joins patchouli. The sensation is like a walk through an enchanted forest. Cedar, with its clean and robust aroma, completes the base.
Bamboo: First half of 2025 (6º), 2024 (4º), 2023 (2º)
Inspired by the iconic M.Martan Brazil fragrance, Bamboo reinforces the trend of nature-inspired, sustainable scents. With top notes of bergamot, mandarin, and bamboo leaves, it delivers immediate freshness, while a heart of green tea, lily of the valley, and rose adds lightness and sophistication. The base of musk, cedar, and sandalwood ensures a smooth and comforting finish.
What boosted its popularity? Without a doubt, its freshness evokes open, airy environments, making it a go-to choice for those who love natural, revitalizing aromas.
My Way: First half of 2025 (7º), 2024 (3º), 2023 (5º)
Some say that My Way has a unique duality, masterfully blending citrus and warm notes. Orange and eucalyptus awaken the senses right away, while cinnamon and cashmere add a comforting warmth at the heart, evoking feelings of coziness and intimacy. The base of vanilla, amber, and sandalwood ensures longevity and an irresistible trail.
Why is it a hit? At a time when emotional perfumery is gaining traction, My Way meets the growing demand for fragrances that inspire tranquility and well-being. The presence of soft spices (like cinnamon) and vanilla triggers nostalgic memories, making it ideal for relaxation spaces or gathering areas.
Trends and Consumer Behavior
The rise of these fragrances reflects behaviors that go beyond just a nice scent. Consumers are increasingly demanding originality, storytelling behind each creation, and environmental consciousness. Here are some key trends:
1. Sophistication & Exclusivity
Reflecting the desire for unique experiences, many people opt for scents inspired by luxurious locations (like five-star hotels) or exotic destinations, such as Dubai. The idea is to transport users to a different environment, breaking the monotony of everyday life.
2. Minimalism & Versatility
Fragrances like Lifestyle Air and Bamboo are gaining ground due to their soft, adaptable nature. They don’t overpower a space but instead create a light, calming ambiance, making them perfect for both large and small areas.
3. Emotional Perfumery
Our sense of smell is deeply connected to memory. That’s why scents that evoke comfort, nostalgia, and warmth (like My Way, with vanilla and cinnamon) are winning hearts, offering an experience that goes beyond just smelling good.
To stay ahead of the trends, investing in a signature scent that conveys the essence of a space is essential. Whether for a hotel, a wellness-focused startup, or a cozy home, the fragrances selected by AromaPlan offer a complete solution—blending research, creativity, and high-level olfactory performance.
Which Fragrance Best Suits Your Space?
The final decision is up to you. Whichever you choose, you’ll be embracing one of the biggest wellness trends of the moment—scenting as a form of expression and hospitality. After all, a beautifully scented space is an invitation to stay, enjoy, and live each moment to the fullest.
