In 2024, ambient scenting established itself as one of the most dynamic sectors in the wellness and décor market. The search for unique olfactory signatures that convey personality and style became a priority for homes, offices, hotels, and commercial establishments.
AromaPlan, a leader in this segment, stands out by combining innovation, sophistication, and sustainability to create fragrances that go beyond a pleasant scent: they tell stories, evoke emotions, and transform spaces into true sanctuaries of comfort and elegance.
Based on sales data and customer feedback from various regions, AromaPlan has compiled a ranking of the five fragrances that stood out the most in 2024 and continue to be popular in early 2025. Each one offers a unique sensory experience, whether through a distinctive blend of notes or by aligning with consumer trends such as sustainability, minimalism, and the pursuit of emotional comfort.
1) Dubai
2023 Ranking: 2nd | Now: 1st
The top seller of 2024, Dubai, has become the fragrance that best embodies today’s desire for a fusion of luxury and freshness. Citrus top notes—grapefruit and lemon—gain vibrancy with the spicy touch of white ginger and pepper, paving the way for an enchanting floral heart of lavender and jasmine. Finally, a woody base (vetiver, amber) reinforces the feeling of sophistication and longevity.
Why is it a hit? Dubai’s “sensory journey” evokes the atmosphere of an upscale destination, providing an immediate escape from everyday life. Moreover, its versatility appeals to both those who want a cozy home ambiance and businesses looking to impress clients with a premium experience.
2) Lifestyle Air
2023 Ranking: Not in the Top 5 | Now: 2nd
Making a grand entrance straight to second place, Lifestyle Air surprised the market by winning over those who seek a “clean” and multipurpose aroma. The combination of plum with light citrus notes at the top, blended with jasmine, violet, and lavender at the heart, creates a delicate balance between freshness and femininity. The base of sandalwood and musk completes the composition, resulting in a scent that adapts well to various spaces, from large rooms to compact environments.
What explains its success? The growing trend of minimalism and the preference for uncluttered environments make Lifestyle Air a favorite in home offices and shared spaces. It also attracts consumers who appreciate a sophisticated yet airy atmosphere.
3) My Way
2023 Ranking: 5th | Now: 3rd
Some say that My Way has a unique duality, masterfully blending citrus and warm notes. Orange and eucalyptus awaken the senses right away, while cinnamon and cashmere add a comforting warmth at the heart, evoking feelings of coziness and intimacy. The base of vanilla, amber, and sandalwood ensures longevity and an irresistible trail.
Why did it climb the rankings? At a time when emotional perfumery is gaining traction, My Way meets the growing demand for fragrances that inspire tranquility and well-being. The presence of soft spices (like cinnamon) and vanilla triggers nostalgic memories, making it ideal for relaxation spaces or gathering areas.
4) Bamboo Air
2023 Ranking: Not in the Top 5 | Now: 4th
Inspired by the iconic M.Martan Brazil fragrance, Bamboo Air lands in fourth place, reinforcing the trend of nature-inspired, sustainable scents. With top notes of bergamot, mandarin, and bamboo leaves, it delivers immediate freshness, while a heart of green tea, lily of the valley, and rose adds lightness and sophistication. The base of musk, cedar, and sandalwood ensures a smooth and comforting finish.
What boosted its popularity? Without a doubt, its freshness evokes open, airy environments, making it a go-to choice for those who love natural, revitalizing aromas.
5) 24 Knights
2023 Ranking: Not in the Top 5 | Now: 5th
Inspired by the signature scent of the W. Hotel, 24 Knights features a refined blend of lemon, lemongrass, and freesia at the top, followed by a floral heart featuring rose, lavender, and jasmine. The base of cedar and musk creates a modern, sophisticated aura that lingers throughout the day.
What makes this fragrance stand out? 24 Knights is perfect for those who want to bring an urban-chic atmosphere into their space. Its connection to high-end hospitality makes it an excellent choice for creating luxurious yet welcoming environments.
Trends and Consumer Behavior
The rise of these fragrances reflects behaviors that go beyond just a nice scent. Consumers are increasingly demanding originality, storytelling behind each creation, and environmental consciousness. Here are some key trends:
1. Sophistication & Exclusivity
Reflecting the desire for unique experiences, many people opt for scents inspired by luxurious locations (like five-star hotels) or exotic destinations, such as Dubai. The idea is to transport users to a different environment, breaking the monotony of everyday life.
2. Minimalism & Versatility
Fragrances like Lifestyle Air and Bamboo Air are gaining ground due to their soft, adaptable nature. They don’t overpower a space but instead create a light, calming ambiance, making them perfect for both large and small areas.
3. Emotional Perfumery
Our sense of smell is deeply connected to memory. That’s why scents that evoke comfort, nostalgia, and warmth (like My Way, with vanilla and cinnamon) are winning hearts, offering an experience that goes beyond just smelling good.
To stay ahead of the trends, investing in a signature scent that conveys the essence of a space is essential. Whether for a hotel, a wellness-focused startup, or a cozy home, the fragrances selected by AromaPlan offer a complete solution—blending research, creativity, and high-level olfactory performance.
Which Fragrance Best Suits Your Space?
Each of AromaPlan's five best-selling fragrances in 2024 and early 2025 reflects a distinct lifestyle and ambiance, from Dubai’s contemporary luxury to Bamboo Air’s refreshing softness. This ranking reveals that people are seeking more than just a pleasant scent - they want an immersive experience that evokes emotions and creates lasting memories.
The final decision is up to you: Which fragrance do you think best represents your unique space?
Whichever you choose, you’ll be embracing one of the biggest wellness trends of the moment—scenting as a form of expression and hospitality. After all, a beautifully scented space is an invitation to stay, enjoy, and live each moment to the fullest.
